In the blog category WTF, I discovered a new product sold at The Sharper Image. This Men's bodygrooming shaver is sold for men who want a smoother (hairless) body. Okay, that is fine, I guess when you can't use a razor blade to shave your nuts, you need to go to Sharper Image for this product.
What made me think so much about this product was the cleverly written advertising copy that appeared in The Sky MALL magazine. I was bored waiting at 30,000 feet and actually read the information next to this shaver- it read:
"Let's be frank: Entire industries have grown up around the small task of shaving a man's face; and Sharper Image has done its part for nose hair trimming — but why stop there? For many men, life could be a whole lot sweeter with a hair-free back, well-groomed shoulders, smooth chest, tidy underarms and neatly-kept areas...well, elsewhere. Body grooming is a sensitive issue that demands a certain delicacy that has been missing.until now. Bodygroom's™ sleek, ergonomic design is the safe, easy way to shave the biggest — as well as the most sensitive — areas of your body. Long-lasting chromium stainless steel blades self-sharpen inside its protective hypoallergenic foil. Measures 7" long. Comes with three attachment combs, shower cord (use wet or dry) and plug-in charging stand. One 8-hour charge gives you 50 minutes of cordless body grooming. Two-year warranty. "
Why not just boldly title the copy- IT IS A BALL SHAVER for when you are too lazy to use a friggin blade!